The Latest Changes in Online Shopping Are Upon Us!

The National Retail Federation’s (NRF) www.shop.org has compiled a fascinating list of how shopping online will change this year through The State of Retailing Online 2008: Marketing Report.  You need to know how companies will try to sell you more.  Social marketing is on the rise, repeat customers will benefit from shipping deals and e-store discounts.  Internet shopping is not carefully regulated so you’ve got to avoid being harassed by these e-stores, and know how to successfully shop online.

SHOP SMART ONLINE AND KNOW WHAT YOUR GETTING YOURSELF INTO!

1.    Paid search and email marketing surging—most popular marketing avenues for online retailers
2.    Though most companies are unsure about the effectiveness of social marketing they are diving into it
3.    Catalogs are the next biggest expenditures this year after email lists
4.    From 2007-2008, online shopping grew from $175 billion to $204 billion, despite bad economic conditions
5.    Fastest growing sector of online sales come from computer-related purchases
6.    Apparel sales up $3.9 billion this year/figure likely to rise at a rapid pace
7.    Home furnishings sales will likely double in the next 5 years
8.    5% of online sales revenue was spent on Web marketing initiatives
9.    92% of all online stores paid for email marketing and paid search
10.     We will receive, on average, 77 emails a year from sites we visit and shop
11.     Email lists are kept current by 72% of all online stores; shipping deals will be for loyal customers this year, and not new shoppers
12.     E-stores pay $.50 for each customer to record email data
13.     E-stores are bumping up catalogs to their core customer base, which explains why you are probably getting more catalogs
14.     Expect a 46% increase in catalogs this year.
15.     35% of all online sales come from search engine marketing/referrals from other sites
16.     Believe it or not, only 1% of all sales come from social networking sites!
17.     Virtually no sales come from mobile devices
18.     A whopping 90% of emails sent from online stores go through and are not considered spam
19.     Only 22% of us are opening these emails—what a surprise
20.     Most emails relate to recent shipments—we’re most likely to open those

Press release for the upcoming radio show:

The Shop Cop Radio Program to Premiere April 2 on the VoiceAmerica Variety Channel

Noted Consumer Advocate Jennifer Litwin to host weekly program Thursdays at Noon Central Time on the VoiceAmerica Talk Radio Network.

Phoenix, AZ (PRWEB) March 26, 2009 — Chicago author, consumer advocate and TV contributor, Jennifer Litwin, will begin hosting a weekly “Shop Cop” radio show at 12:00 PM CT every Thursday starting on April 2nd. The Shop Cop will be hosted on Voice America internet radio station (http://www.voiceamericavariety.com). The Shop Cop will feature guests from national groups and retail companies, along with authors of books on consumerism. With the downturn in the economy, shoppers are feeling abused and misinformed. The Shop Cop will take you through every aspect of consumerism today in America. The Shop Cop wants to hear your view. To learn more, visit the show page directly at http://www.modavox.com/voiceamerica/vshow.aspx?sid=1510 or visit Jennifer Litwin’s website at http://www.theshopcop.com.

The Shop Cop airs live on Thursdays at 10 AM Pacific / 12 Noon Central / 1 PM Eastern on The VoiceAmerica Variety Channel. To access the show, log on at http://www.modavox.com/voiceamerica. All shows will be available in Jennifer Litwin’s Content Library on the VoiceAmerica Variety Channel for on-demand and podcast download.

The VoiceAmericaTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on VoiceAmerica Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ modavox.com.

Contact Executive Producer Brandy Jackson at 480-294-6411 for advertising / sponsorship information or other show details.

About VoiceAmerica / Modavox:
(OTC.BB MDVX), Modavox is the leading producer and distributor of online talk radio content, streaming approximately 250 hours of live programs and scheduled replays weekly on its Modavox VoiceAmerica™ Network (http://www.voiceamerica.com). Modavox, Inc. (http://www.modavox.com) is a pioneer in internet broadcasting, producing and syndicating online audio and video, and offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through its patented Modavox Central™ technology, Modavox “takes the search out of search,” delivering content straight to desktops and internet-enabled devices. Through its proprietary StreamSafe™, WebcastWizard™ and Stream Syndicate™ tools, Modavox provides managed access for live and on-demand internet broadcasting and syndication, content management, online meetings, event management, enterprise communications and distance learning.

Forward-Looking Statements:
This release contains “forward-looking statements” for purposes of the Securities and Exchange Commission’s “safe harbor” provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox’s actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox’s filings with the Securities and Exchange Commission.

Guest for my upcoming radio show:

BHP_HealthyMeals02.indd

Biography

miserlymom_newcover Jonni McCoy, author of Miserly Moms holds a Bachelor of Arts degree in Speech Communications from the University of California at Santa Barbara. Prior to motherhood, she spent ten years as a senior buyer and supervisor for electronics firms such as Apple Computer and National Semiconductor. She presents seminars on living for less to women’s groups and other conferences. She has been practicing her frugal ways since 1991.

Jonni has appeared on the Gayle King Show and The 700 Club, and radio programs such as Family Life Today and the Dick Staub Show. She has also been featured in Good Housekeeping and Woman’s Day magazines. Jonni and her husband, Beau, make their home in Colorado Springs, Colorado, where they homeschool their children.

You can listen in here on the Voice America radio network.

For one of my first shows I have Dave Balter coming on for my Voice America radio show.

dave_balter_founder_ceo_bzzagent_standard

Rst Dave Balter, Founder/CEO of BzzAgent, Inc.

Dave Balter is the founder and CEO of BzzAgent, Inc., the advertising industry’s only cross-continental word-of-mouth media channel.  He launched BzzAgent in late 2001, and today a half-million consumers have joined the company’s network, which spans North America and the United Kingdom.  Since its launch, BzzAgent has been featured everywhere from the CBS Evening News to the BBC to The New York Times Sunday Magazine.

Dave co-founded the Word of Mouth Marketing Association (WOMMA), and he currently serves on its Executive Council and as Chair of the Association’s International Committee.  He is also a founding member of the Social Media Advertising Council (SMAC), designed to set industry standards for buying and measuring marketing in social media. The author of two books on the subject, Grapevine and The Word of Mouth Manual: Volume II, Dave lectures around the world on trends in word of mouth and social media.

BzzAgent is the subject of two Harvard Business School cases, and in 2007 the university dubbed him one of Boston’s “Hottest Technology CEOs.”  In 2008, Dave was recognized as a Future Legend by the AdClub and he was named to the “40 under 40” list by The Boston Business Journal and Advertising Specialty Institute.  Dave also sits on the advisory boards of Crowdsprout, a collaborative commerce start-up, and the Boston Boys & Girls Club Marketing and Communications Committee.

http://www.bzzagent.com/monkey/

Listen to it on my new show: http://www.modavox.com/voiceamerica/vshow.aspx?sid%1510

In this economy, we need to preserve our cash.  Not only is not buying bulk too expensive right now for an average-sized family, but we really need to hold onto every dollar we have.  Freebies are in demand.

1) FREEBIE HANDOUTS: WHAT’S REALLY FREE?
Average yearly savings: $60-100

Quality, in the feedback I’ve been getting, has gone down in lots of your favorite brands and products.  Companies are now paying up to a few hundred thousand dollars to get our feedback on thousands of items.  If you volunteer to test products, you will receive 5-6 free items, mostly food and cosmetics.  Your feedback can impact how products are made and by sharing your positive thoughts and getting some feedback from your friends.  Companies know we will spread the word if we like their products.  10,000 volunteers to test products generates 600,000 people learning about those products, according to Bzz Agent.

Bzz Agent: Products typically tested: food and cosmetics.  Saving you money on your favorite products, word of mouth marketers hope you and your friends, and their friends, etc., will buy products. www.bzzagent.com.  Most importantly for you, a chance to give your meaningful feedback and input into product-making.

How it works: (www.Bzzagent.com) does a word-of-mouth campaign whenever there is a need to address a group of people like yourself, young moms, recent grads, people living in large urban areas, etc.

The Catch: don’t get paid to be a volunteer, but get to keep the product samples

2) FREE DIRECTORY ASSISTANCE
www.free411.com
Average yearly savings: $1,000

Many people spend $30-$50 a month on 411 calls — a service you can totally get for free!

By calling 1-800-FREE411, you get free directory assistance service for any business, residential, government or toll-free listing in the United States.

How it works: After navigating the voice prompts, you listen to a short advertisement (about 10 seconds long) and then you have the option to connect to the original business you requested, or to the sponsor.

Savings/year: A family of four can save up to $80-$100 a month, or about a $1,000 a year.

American’s spend $6 to $7 billion on directory assistance in 2007, which is more than the U.S. government spent on cancer research the same year.
Catch: It’s all automated (which is the reason they can give it to you for free!).

3) FREE BIRTHDAY TREATS
www.freebirthdaytreats.com
Average yearly savings for family of 4: $1,000
We’re spending anywhere from $500-$1,000 to throw our kids parties these days. It’s our version of keeping up with the Joneses.
But freebirthdaytreats.com offers hundreds of freebies from companies when it’s a kid’s birthday or adult’s.   Over 40 places in Minneapolis, alone, offer freebies, but freebies are offered in every major city across America.  Mostly popular chain places that everybody loves.
How it works: To get things like free gifts, which by the way, there are over 40 places in the Minneapolis area, alone that are giving away free meals, ice cream parlors, entertainment venues and gifts for kids and adults, you need to sign up on those establishments’ websites.
Savings/Year: The average family can save $1,000 dollars a year just shopping this site before they break on bank on birthdays!
Catch: You have to sign up online with these companies to get the freebies, but there is no charge and they don’t sell your financial information.

4) FREE 20% OFF UNUSED GIFT CARDS
www.giftcardsagain.com
The gift card industry is a $75 billion industry, yet 1/3 of all gift cards are never fully used.  We all need to shop, even during a recession, to buy our kids clothes, pay for entertainment and meals.  I found discount cards at Borders, Applebee’s, Bloomingdales, and AMC movies.  20% off beats most coupon values today.
How it works:  Just visit the site and search for stores or categories and you will see many choices.  Sell your own unused cards also on the site.
Savings/year: Save up to $2,000 a year on all of your everyday items.  Like most gift cards, shipping here is absolutely free!

Catch: Check the card’s expiration dates and know that some cardholders will offer less than 20% off.

SAVING MONEY ON EVERYTHING WE BUY

Comparison shopping is hard in this economy, as retailers beef up their efforts to hide true savings.  You need to be smarter, take charge and respond quickly to the rapidly changing retail environment.

IMMEDIATE SAVINGS ON THE EVERYDAY THINGS WE LOVE:  Don’t feel like you have to give up “getting” the things you love to get, especially for kids.

Clothes, Books, Video Games: We will always want to keep our wardrobes fresh and our kids occupied with the things they love.  And you can’t get everything at the libraries.
Some favorite sites:

1)    www.swaptree.com: simply borrow books, over 8,000 videos, music, video games (400+), and offer your own inventory to borrow.  Only cost is shipping and something to swap.  Great site for kids.
2)    www.swapstyle.com: over 30,000 members and 7,000 clothing items is easy when you trade clothes for free!  Only cost is shipping.  Keep your wardrobe fresh, but don’t count on getting exactly what you are looking for—hit or miss.

Eating Out:  Even though the economy is not good we still want and need to eat out.  Socialization and saving time is a big part of our lives, and an important way to relax and unwind.

1)    www.restaurant.com:  On this site, you buy a coupon for say $10 and then save $25 in the restaurant.  This incents you to actually go to the restaurant within a short period of time.  There are about 50 restaurants in the Minneapolis area, for example.  Promotions all the time for $0 coupons for say $25 off at your favorite restaurants.  Wide range of restaurant prices.  Site has saved restaurant-goers $75 million.

2)    www.momsview.com: Coupons for chain and fast food restaurants that you can print right off computer.  Many say chains are more expensive than local eateries, but with this site you can really save a bundle.  Coupons expire quickly, so check frequently.  Hundreds of choices in all major cities.

EATING IN: COUPONS ON GROCERIES:

1)    www.Frugalliving.about.com: For moms feeling the money crunch but still want to feed their kids healthy food and even baby food–I like this site because this is where all of the organic food companies either have links to their coupon pages or you can sign up for alerts to special sales.

2) www.thecouponmom.com:The savings are real.  $5 off        Huggies, $1.50 off any Dove body wash, etc…Must register and print coupons but easy to use and updated all the time.

Beware of buying in bulk:  At www.bulkfoods.com, the savings, when diving by the pound, isn’t great.  Same with wholesale clubs and membership fees.  Not worth it to give these companies your money, when you need to hold onto every nickel right now.  Studies have proven that more than 15% of the food we buy goes to WASTE.  Not worth it.  Local grocery stores offer better discounts, in general, than chain stores with “discount” cards, which serve more as a marketing tool for those stores.

BEWARE OF ONLINE “SAVINGS”

Don’t Entirely Trust Web Quotes:  Now, more than ever, watch out for selling your personal information, selling you monthly subscriptions or other things, and harassing you with constant emails.

Sites to be wary of—Not my favorites: Gamefly.com (like Netflix: once they charge you, they always charge you, cheapflights.com (flights are at the worst time of day and you invariably have a layover), Kidsmealdeals.com, where there are very few restaurants posted with discounts for kids.  Site not well set up yet.  Progressive (www.progressive.com) car insurance (wants to sell you progressive, or sell you payment plans which are more expensive).

FREEBIES: WORTH THE TROUBLE AND EFFORT?

Companies are spending more than $75,000 on projects to test consumer reactions to a variety of products.  We make an impact on our favorite kinds of products.  And our feedback matters in the success of their products.  Companies know we will spread the word if we like their products.  10,000 volunteers to test products generates 600,000 people learning about those products, according to Bzz Agent.

What you get as a volunteer: Typically, 5-6 items that you will be testing.  Could add up to around $20 in freebies.

Bzz Agent:  Products typically tested: food and cosmetics.  Saving you money on your favorite parties, word of mouth marketers hope you and your friends, and their friends, etc., will buy products.

How does it work? (www.Bzzagent.com) sends you products (like Max Factor, Cetaphyl, Sonic Care, Glad Press-N-Seal, etc, usually not big ticket items) whenever there is a need to address a group of people like yourself, young moms, recent grads, people living in large urban areas, etc.  Companies know we influence buying decisions and they want our feedback.  500,000 people have volunteered to try products and give their feedback.  In return, they get to keep a few of those products.  Campaigns typically 8-10 weeks.

3 Rules to know when word-of-mouth marketing:

1.    You won’t get paid for your opinion
2.    Everyone testing the product is informed about the test
3.    Disclose the good and bad feedback

She Speaks:  www.shespeaks.com:  This is an organization that sends you products, like food or cosmetics so that you will share them in a party-like setting.  This is also an excellent word-of-mouth campaign.  Not as effective results or as large a volunteer base as Bzz Agent.

Word-of-mouth ethics: www.womma.org.  Word-of-mouth Marketing Association (womma) will guide you about engaging in one of these campaigns.  Complaints should go to the Attorney General of your state if you feel you were misled in any way.

As Featured in Bridal Guide

With so many styles, colors and materials to choose from, buying a new sofa can be overwhelming. Jennifer Litwin, author of Best Furniture Buying Tips Ever!, will have you sitting pretty.

  1. Before going to a store, peruse online retailers to get a sense of the kinds of styles and materials that are available. Armed with research, you’ll feel more confident when shopping.
  2. The frame of the sofa should be strong, preferably made of kiln-dried hardwood, such as oak, maple, birch or alder. These woods last because they are pliable, taking wear and tear extremely well. Other sturdy options include two types of plywood, hardwood and softwood, and steel. The sofa’s corners should be reinforced with wooden blocks, which provide additional support.
  3. Inquire about spring count; the more springs, the cushier the couch. It will cost more, but you will be paying for quality and durability. Also, look for hand-tied springs as opposed to machine-attached springs, as the former are stronger and tend to stay in place better.
  4. All cushion fillings, like foam, down, polyester, fiber, cotton or a combination of these, are comfortable. To see how a couch feels, sit on it without adding any extra throw pillows.
  5. Linen, cotton, wool and silk are all popular natural upholstery options. New synthetic materials are also good choices: They are durable and stain resistant. Avoid a sofa that uses staples to attach fabric; these will loosen eventually. Hot glue is a much better option.
  6. Above all, conduct a thorough test. Sit on the sofa, shake it, lie down on it, look underneath it. Remember: A good one should last at least 8 to 10 years.

Hot tip:

To make sure will fit through the door, measure doorways and elevators. Find out if it can be disassembled; inquire about return policy just in case.

The Lingo:

  • Synthetic fabrics: manmade upholstery materials like rayon, nylon or polyester
  • Softwood: wood from trees like pine or cedar
  • Hardwood: wood from trees like oak, cherry and maple
  • Blocks: pieces of wood glued to the frame at various stress points to add strength

When kids head back to school, a home’s carpeting can serve as a memory of summer fun. And, tough summer stains can be really tough to remove. “Shop Cop” and home furnishings expert Jennifer Litwin offers these tips:

What kind of carpeting is the most difficult to clean?

Olefin is an oil-based product which picks up stains quickly. North Shore Carpet Cleaning in Arlington Heights, Illinois (847-724-3638) recommends avoiding this type.

If you get a stain, what should you do until the carpet cleaning service arrives?

Pick up the excess, then blot with a damp, light-colored towel. Try using a 1/2 teaspoon of liquid dishwashing detergent with a damp towel to blot and remove the detergent.

How many times per year should you clean your carpeting professionally?

Not usually more than every 12-18 months, unless you get a bad stain.

Can cleaning your carpeting “too often” ruin the carpeting?

Cleaning a carpet more than twice a year can stretch out the fabric. However, stains must be removed quickly or the dirt will go to the bottom of the carpeting and be harder to remove later.

Which are the hardest stains to remove?

Anything with dyes, like popsicles, coffee and wine.

In general, is it easier to clean wools or synthetics?

It is usually easier to clean synthetics—they don’t absorb as much moisture as wool.

On average, how long should good carpeting last for a family of, say 4?

Ten years, but proper maintenance is key to maintaining clean carpeting. Vacuum as often as possible to keep the carpeting clean and free of loose dirt.

Can I save money and get the same outcome with a steam cleaner that I rent for the day?

For just $25-50 you can rent a steam cleaner, but many of these do-it-yourself cleaners don’t have as much power as a truck mount unit used by commercial carpeting cleaners. Many emit too much water or detergent, leaving the carpeting damp for too long, absorbing more dirt later. Also, the truck mounts generally have hotter water a home steam cleaner.

TIPS FOR BUYING THE MOST IMPORTANT PIECE IN YOUR HOME

Couch potato jokes aside, the sofa is the piece of furniture that takes the most abuse — and gets the most use — in a typical American home. And, with most couch prices ranging from $500 to $10,000 it is important that consumers compare apples to apples when couch shopping.

A sofa is the anchor piece and one of the most important furniture purchases because you use it everyday. However, buying one doesn’t have to be intimidating or expensive,“ explains Jennifer Litwin, author of Furniture Hot Spots and Best Furniture Buying Tips Ever! (Random House).

Litwin, a Sotheby’s-trained furniture aficionado, Consumers Digest reporter and frequent TV contributor, spent a year “undercover” visiting more than 500 furniture stores nationwide, reviewing stores of all kinds and determining the most important questions consumers need answered when making home furnishings purchases. She found that most furniture salespeople know very little about the products they sell, which creates confusion for shoppers.

Litwin shares her tips for finding a well-made, affordable sofa:

* Hot glue is good. Avoid couches with exposed staples and legs that are screwed on. Screwed-on legs become weaker over time and are more likely to break. Pull out cushions to examine the craftsmanship of a piece. Fabric and wood legs should be secured with hot glue.
* Kiln-dried wood. Ask about the frame materials. The frame should be kiln-dried wood which give the sofa strength, durability and allows for some “give”. Look for solid lumber stock such as oak or alder.
* Road-tested fabric. Check to see if the fabric has been tested. Fabric that has been “rubbed” 10,000 or more times on a machine will determine the likelihood that the fabric will pill and fade. Tightly-woven fabric is best. Lift up cushions again to see if fabric goes all the way down to the base of the sofa, not part way, which is an indicator of low-quality.
* Spring fling. Never buy a couch without sitting on it and bouncing. When you stand up, the sofa should rise with you and not stay seen by peeking beneath the piece.
* Depressed. Eight-way, hand-tied springs are the best and can been seen by peeking beneath the piece.

Once you have made a sofa choice and it is time to hand over the credit card, Litwin recommends asking the retailer for a written warranty, not just one from the manufacturer. “Much of the furniture sold in the U.S. today is from Asia, so it is often difficult to go after the manufacturer if something happens to your piece,” Litwin explains. She also recommends asking if the couch will still be available in six months or if it is discontinued. Surprisingly, most of the furniture on the showroom floor has already been discontinued, making it difficult to get replacement parts should the piece break.

More results of Jennifer Litwin’s undercover work can be found in her book, Best Furniture Buying Tips Ever!, in which she concentrated her research on some of the best-known furniture retailers in the country, including: Thomasville, Ethan Allen, Bloomingdale’s, Marshall Field’s, Crate & Barrel and Furnitureland South. This book simplifies the entire shopping experience and is packed with various successful strategies to use when shopping for your home, including how to begin, where to shop, and what to avoid. This easily portable guidebook reveals how to do homework, ask the right questions and negotiate prices.

About the Author: Jennifer Litwin is the nation’s leading home furnishings expert. Trained at Sotheby’s with an MBA from the University of Chicago, she is a contributing writer for Consumers Digest. In Furniture Hot Spots: The Best Furniture Stores and Websites Coast to Coast, she uses her trademark “chair rating system” to rank furniture stores nationwide according to price, personnel, ambiance and quality.

Buyers, Beware! Furniture shoppers can get duped by untrained sales clerks and retailers who use hidden practices to sell furniture. That, according to Sotheby’s-trained, home furnishings consumer expert and author, Jennifer Litwin, who spent a year “undercover” visiting more than 500 furniture stores. She found that most furniture salespeople know very little about the products they sell, which creates confusion for shoppers.

The results of her undercover work can be found in her new book, Best Furniture Buying Tips Ever!, recently published by Random House. Litwin concentrated her research on some of the best-known furniture retailers in the country, including: Thomasville, Ethan Allen, Bloomingdale’s, Marshall Field’s, Crate & Barrel and Furnitureland South.

The confusion is a result of retailers who really don’t know or understand their products. Litwin asked retailers questions such as: What makes a sofa expensive? Why is an expensive dresser more valuable than a cheaper model? Why should I pay more? Some sales clerk responses included these misconceptions:

* “Name brands are better than little-known brands”
* “Expensive sofas are always larger “
* “Expensive sofas have lots of arm padding and are heavy”
* “The deeper the drawer, the more expensive the dresser”
* “If it’s expensive, it will last longer”

“I don’t fault all salespeople for their lack of knowledge or helpfulness when it comes to pricing, because many of them are simply following the leads of management,” says Litwin. “I do, however, think managers can do a better job of educating their sales staff about basic construction and key features of the furniture they sell.”

Litwin points out that sales people don’t explain to customers that there is more to the construction of furnishings than meets the eye. For example, “cherry finish” is often veneer, not solid wood; and glued drawers are not as sturdy as dovetailed ones. Also, Litwin says most shoppers don’t know how to decode furniture prices. When a sticker price is lower, consumers don’t understand that they could be charged more for shipping, delivering and assembly.

Best Furniture Buying Tips Ever! simplifies the entire shopping experience and is packed with various strategies to use, including how to begin, where to shop, and what to avoid. This easily portable guidebook reveals how to do homework, ask the right questions and negotiate prices and billing.

Utilizing years of knowledge and research, Litwin gives readers a thorough education on furniture styles from antiques to modern, and affordable to expensive. She even entertains with amusing historical anecdotes from various furniture periods.

Best Furniture Buying Tips Ever! is for every type of consumer. Whether a bargain hunter or a shopper with an unlimited budget, this book provides savvy, practical advice on how to get the best quality for the best price. With Litwin’s expert techniques, buyers can become well-educated, confident shoppers when purchasing furniture. It will help shoppers to find that “one of a kind” piece and know they got the best deal possible!

About the Author: Jennifer Litwin is the nation’s leading home furnishings and accessories expert. Trained at Sotheby’s, with an MBA from the University of Chicago, she is a contributing writer for Consumers Digest (awards Furniture Best Buys). Litwin is also the author of Furniture Hot Spots: The Best Furniture Stores and Websites Coast to Coast, in which she uses her trademark “chair rating system” to rank furniture stores nationwide according to price, personnel, ambiance and quality.