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to listen to the show.The economy is making shoppers feel edgy when buying every single item they buy. Recently, companies have spent a fortune to determine who will buy their products, and have even engaged in word-of-mouth marketing campaigns to prod consumers about what they like and don’t like. There are even prizes awarded for the “best products”. Are these contests real or contrived? Who should the consumer listen to when choosing products with their hard-earned cash? Joining me were some of the industry gurus, including Dave Balter, President of BzzAgent and Miserly Mom, Jonni McCoy..
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Rst Dave Balter, Founder/CEO of BzzAgent, Inc.
Dave Balter is the founder and CEO of BzzAgent, Inc., the advertising industry’s only cross-continental word-of-mouth media channel. He launched BzzAgent in late 2001, and today a half-million consumers have joined the company’s network, which spans North America and the United Kingdom. Since its launch, BzzAgent has been featured everywhere from the CBS Evening News to the BBC to The New York Times Sunday Magazine.
Dave co-founded the Word of Mouth Marketing Association (WOMMA), and he currently serves on its Executive Council and as Chair of the Association’s International Committee. He is also a founding member of the Social Media Advertising Council (SMAC), designed to set industry standards for buying and measuring marketing in social media. The author of two books on the subject, Grapevine and The Word of Mouth Manual: Volume II, Dave lectures around the world on trends in word of mouth and social media.
BzzAgent is the subject of two Harvard Business School cases, and in 2007 the university dubbed him one of Boston’s “Hottest Technology CEOs.” In 2008, Dave was recognized as a Future Legend by the AdClub and he was named to the “40 under 40” list by The Boston Business Journal and Advertising Specialty Institute. Dave also sits on the advisory boards of Crowdsprout, a collaborative commerce start-up, and the Boston Boys & Girls Club Marketing and Communications Committee.
http://www.bzzagent.com/monkey/
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Jonni McCoy, author of Miserly Moms holds a Bachelor of Arts degree in Speech Communications from the University of California at Santa Barbara. Prior to motherhood, she spent ten years as a senior buyer and supervisor for electronics firms such as Apple Computer and National Semiconductor. She presents seminars on living for less to women’s groups and other conferences. She has been practicing her frugal ways since 1991.
Jonni has appeared on the Gayle King Show and The 700 Club, and radio programs such as Family Life Today and the Dick Staub Show. She has also been featured in Good Housekeeping and Woman’s Day magazines. Jonni and her husband, Beau, make their home in Colorado Springs, Colorado, where they homeschool their children.
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