THE LATEST CHANGES IN ONLINE SHOPPING ARE UPON US!
The National Retail Federation’s (NRF) website Shop.org has compiled a fascinating list of how shopping online will change this year through “The State of Retailing Online 2008: Marketing Report”. You need to know how companies will try to sell you more. Social marketing is on the rise, repeat customers will benefit from shipping deals and e-store discounts. Internet shopping is not carefully regulated so you’ve got to avoid being harassed by these e-stores, and know how to successfully shop online.
SHOP SMART ONLINE AND KNOW WHAT YOU’RE GETTING YOURSELF INTO!
- Paid search and email marketing surging—most popular marketing avenues for online retailers
- Though most companies are unsure about the effectiveness of social marketing they are diving into it
- Catalogs are the next biggest expenditures this year after email lists
- From 2007-2008, online shopping grew from $175 billion to $204 billion, despite bad economic conditions
- Fastest growing sector of online sales come from computer-related purchases
- Apparel sales up $3.9 billion this year/figure likely to rise at a rapid pace
- Home furnishings sales will likely double in the next 5 years
- 5% of online sales revenue was spent on Web marketing initiatives
- 92% of all online stores paid for email marketing and paid search
- We will receive, on average, 77 emails a year from sites we visit and shop
- Email lists are kept current by 72% of all online stores; shipping deals will be for loyal customers this year, and not new shoppers
- E-stores pay $.50 for each customer to record email data
- E-stores are bumping up catalogs to their core customer base, which explains why you are probably getting more catalogs
- Expect a 46% increase in catalogs this year.
- 35% of all online sales come from search engine marketing/referrals from other sites
- Believe it or not, only 1% of all sales come from social networking sites!
- Virtually no sales come from mobile devices
- A whopping 90% of emails sent from online stores go through and are not considered spam
- Only 22% of us are opening these emails—what a surprise
- Most emails relate to recent shipments—we’re most likely to open those
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